Are You Running A Smart Company or A Dumb One?

I keep my eyes on the road, my hands upon the wheel when it comes to marketing education-especially if I know it's from a reliable source. I don't have to tell you there's a lot of 'self-proclaimed' gurus posing these days as copywriters, marketing experts and consultants.

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Bringing Your Sales Potential To Far Greater Heights

If we pushed hard enough to actually reach, sustain and pull into a far higher level - we might actually find that our perception and vision for our lives changes significantly. It's almost as if we do not care that our lives and worlds as a whole completely and totally rely on good manners and just having a good heart - though our minds in general aren't too bad whatsoever.

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Why You Should Be Using Direct Mail

Yeah, I know the drill all too well. "I tried direct mail and it don't work and it's expensive." To be honest, I bombed and hit hard the first time I used direct mail too! It was ugly. But I stayed with it and learned how to make it work from a select few pros in the direct mail industry. And it paid off in spades.

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All About Mailing Lists

Ok. The title of this article may be a bit misleading. I probably should have titled it "some things about mailing lists." I'm not actually going to cover everything about mailing lists. There's just too much to cover. Today I'll will be covering the basics.

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Custom Light Pole Banners - Sizing, Print, Materials, and Durability

Light Pole Banners are typically used for festivals, celebrations, decorations, and commercial or event advertising. Printed with bright colors on fabric or vinyl, they can be single or double-sided, the latter featuring a "silver blocker" layer to block sunlight from creating shadows from the back side of the banner (away from the sun).

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Is The Office Junior Looking After Your Social Media?

It is a fact that many business owners in the 50+ year category no very little about social media but know that their business needs to be on it to be noticed. It is sad to think that the business owner wastes money by giving the office junior the task of promoting their business when normally the junior only is aware on how to be social!

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Are You an Expert? Shout It Out!

The history of business has shown that even the biggest and best companies, as hard as they try, can't be "everything to everybody." If they could, they would completely dominate commerce and there would never be competitors. But, let's face it, competitors sprout up and grow like weeds. Even the largest of enterprises must carve out their niche and attract customers to their core competencies and competitive superiority, otherwise they lose customers to others who figure out what the customer wants and is willing to pay for.

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Tips to Help You Choose The Right Promotional Feather Flags

People have been using flags to advertise their brands. If you are going to opt for a promotional feather flag, we suggest that you consider a few important things. This article will help you choose the right feather flag to meet your needs.

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Reasons Why You're Better Off With Removable Decals and Stickers

Decals and stickers are generally not reusable, which means you only get to apply them one time. I've seen some persons try to re-use decals, but the cost in time and energy attempting to reuse adhesive graphics is simply not worth it.

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Increasing Your Traffic Potential Through Stronger Sales Copy

We are not attempting to push the limits of what is possible here. Salesmanship is hardly about gaining mastery in just trying to sell your stuff to your clients.

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Plan Your Promotions 01

So you want to run a promotion, huh? Maybe an appearance, or an ad.

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Why You Need Lots Of Landing Pages

Whenever you're promoting something, and you want the person to go online to a web page, you need a custom landing page. Whether it's an actual advertisement, or a link from someone else's site, or even a media release you put out, each one of those should have it's own, distinct landing page.

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Increasing Your SEO With Negative Keywords: How?

We have been there. Relax! Panic begins to install. Reviews can help search engine positions. While most of us would like testimonials that are positive, the bad ones are not as poor as you might think. Allow me to explain why. Following months of work, you launch a new service or product and, instead of compliments, your company receives the review that is dreaded.

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