The history of business has shown that even the biggest and best companies, as hard as they try, can't be "everything to everybody." If they could, they would completely dominate commerce and there would never be competitors. But, let's face it, competitors sprout up and grow like weeds. Even the largest of enterprises must carve out their niche and attract customers to their core competencies and competitive superiority, otherwise they lose customers to others who figure out what the customer wants and is willing to pay for.
from Business:Advertising Articles from EzineArticles.com
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