Differences Between PPC, PPV, CPV, CPA, PPA

PPC, PPV, CPV, CPA and PPA are various advertising means used in online marketing. They are used to drive traffic websites, landing pages or any online platform that could be used for business purposes.

Before we go into the differences, it is a good idea to know their definitions. Knowing what they mean and their characteristics will clearly point out major differences among them. Here are the abbreviations in full:

PPC - Pay per Click



PPV - Pay per View



CPV - Cost per View



CPA - Cost per Action



PPA - Pay per Action

By plainly looking at the abbreviations, I bet any layman would distinguish between them. Anyway, let's get going.

PPC - Pay per Click



1. This is a way of advertising in which ads placed on websites or various online platforms are only charged when someone clicks on the ad.



2. If someone views the ad but does not click, there is no charge imposed



3. It is a good way of driving targeted traffic to a website and highly recommended in online ads.



4. Its prices range from as low as $0.01 per click to as high as $14.00 per click. This depends on various factors: competition, amount of traffic the ad would probably attract, among others.



5. One therefore needs to be careful in using this ad since it can easily drain your account overnight.



6. If you were to use it, I would recommend you use it to drive traffic to squeeze pages to collect emails for e-mail marketing.



7. Examples of these ads are the ads seen on"ads by Google" on various websites.

PPV - Pay per View & CPV - Cost per View



8. Both PPV and CPV mean the same thing; it is the amount one would be charged for any view to an ad regardless of any click made on it or not.



9. It is normally charged in groups of views, e.g. $0.30 per 1000 views and so on.



10. It would therefore prove to be quite cheap and effective if you were to get targeted traffic from it.



11. It can however be very expensive if your ad would have many views but less action.



12. Such ads there need to be very catchy and attract the required action in order to derive value from it.



13. A Facebook ad provides a good example of both PPC and PPV ads. I would recommend you take a look to see the difference.



CPA - Cost per Action and PPA - Pay Per Action



14. Both CPA and PPA mean the same thing. It is the amount charged or paid for every intended action done successfully. For instance joining an online program, filling a form, etc.



15. I find it similar to affiliate marketing only that the later is broader compared to CPA. Secondly, CPA targets long-term business relationships while affiliate marketing might not.



16. PPA is very costly compared to the others in this article but attracts great business value wherever it is involved.



17. In this type of ad, an action must be completed as required in order to be charged or paid.

Finding Work at Home Computer Jobs

You and I are simply lucky. Why? There's been an explosion of new opportunities for people seeking work at home computer jobs. In fact, the number of employers offering these opportunities is growing steadily almost every month. If you are passionate about turning your back on office drama, and want to pitch your telecommuting tent in your living room, lucky you because opportunities abound!

Not that long ago, work at home computer jobs were tough to find. Now, an increasing number of Fortune 500 and Fortune 1000 companies regard telecommuting as an important factor in accomplishing business goals and objectives, and company financial success.

Have you been thinking about making the virtual employment switch?

Here are a couple of virtual employers to consider:

The CMI Group. Established in 1985, and headquartered in Carrollton, Texas, the CMI Group is an industry leader in the telecommunications, cable TV and healthcare collections arena, providing companies with collections and call center services. The CMI Group offers opportunities as agents in customer service collections. They expect virtual workers to own their own computers, to be computer and Internet savvy, and to type information with minimum errors.

When speaking with customers, agents must be firm, but fair in performing their duties. If you are interested in CMI, you'll need to attend a three-week, on-site training program in Carrollton, TX. The company offers a base pay of $9.00 per hour. If you're interested in telecommuting, CMI would be a great choice.

Sykes Enterprises, Inc. Founded in 1977 and headquartered in Tampa, Florida, Sykes provides business process outsourcing, and customer contact center services on a global basis. Its clients include businesses operating in a variety of industry sectors, including transportation, healthcare, leisure, communications, financial services and technology. Sykes Enterprises offers positions as customer service agents.

The company looks for people who want to make a difference in the lives of others. They feel that their agents impact the lives of their customers by solving problems, and making things right. They expect agents to own their own computer, and be proficient in computer use. The hourly pay rate depends on your qualifications, but you can expect somewhere between $9 and $12 per hour.

Customer service agent positions are just one of many work at home computer jobs available for those seeking the work at home lifestyle. Are you able to work by yourself? Are you self-motivated? Has working at home been your heart's desire? Then you need to explore the endless opportunities available to you.

Financial Security & Early Retirement

Most people like to believe that they will be able to retire years before they reach full retirement age. Although this is a nice thought, it's not very realistic unless you commit to solid planning early on.

One of the first things you should decide is at what age you would like to retire. The second thing you'll need to know is how much financial security you expect to have. A good financial planner can help you estimate how much you'll need to retire at your target age.

With this number, you can now begin crafting a savings and investment plan. Keep in mind that this is only an estimate and also that with an early retirement, you'll have to plan to live longer off your nest egg.

Once again, a financial advisor can help you determine the best way to invest your money in order to achieve your retirement goals. In most cases you will find that if you save and invest wisely, you can have a secure financial future that will extend beyond retirement.

But what if the prognosis is not good? What if you are not able to reach your savings goal by your target age?

There are a couple of alternatives. First, look at how close you are to your goal? Would a few more years make a difference? If so, then maybe you still retire early, just not as early as you had originally planned.

If your retirement fund would carry you through retirement but for a small gap each month, then consider working part-time instead. Maybe this is when you get that job as a travel agent or go to work as a substitute teacher. Working part-time gives you some flexibility to choose a career because you find it rewarding, not because it pays the bills.

Also remember that you can continue to save after you're retired. This, combined with a part-time job might be all it takes to make that early retirement dream a reality.

Corporate Finance Definition

Corporate Finance is the process of matching capital needs to the operations of a business.

It differs from accounting, which is the process of the historical recording of the activities of a business from a monetized point of view.

Captial is money invested in a company to bring it into existence and to grow and sustain it. This differs from working capital which is money to underpin and sustain trade - the purchase of raw materials; the funding of stock; the funding of the credit required between production and the realization of profits from sales.

Corporate Finance can begin with the tiniest round of Family and Friends money put into a nascent company to fund its very first steps into the commercial world. At the other end of the spectrum it is multi-layers of corporate debt within vast international corporations.

Corporate Finance essentially revolves around two types of capital: equity and debt. Equity is shareholders' investment in a business which carries rights of ownership. Equity tend to sit within a company long-term, in the hope of creating a return on investment. This can come either through disputes, which are payments, usually on an annual basis, related to one's percentage of share ownership.

Dividends only tend to accrue within very large, long-established corporations which are already carrying sufficient capital to more than adequately fund their plans.

Younger, growing and less-profitable operations tend to be voracious consumers of all the capital they can access and then do not tend to create surpluses from which dividends may be paid.

In the case of youngger and growing businesses, equity is often continuously bought.

In very young companies, the main sources of investment are often private individuals. After the already mentioned family and friends, high net worth individuals and experienced sector figures often invest in promising younger companies. These are the pre-start up and seed phases.

At the next stage, when there is at least some sense of a cohesive business, the main investors tend to be venture capital funds, which specialize in taking promising earlier stage companies through quick growth to a hopefully highly profitable sale, or a public offering of shares.

The other main category of corporate finance related investment comes via debt. Many companies seek to avoid diluting their ownership through exceeding equity offerings and decide that they can create a higher rate of return from loans to their companies than these loans cost to service by way of interest payments. This process of raising-up the equity and trade aspects of a business via debt is generally referred to as leverage.

Whilst the risk of raising equity is that the original creators may become so diluted that they extremely acquire precious little return for their efforts and success, the main risk of debt is a corporate one - the company must be careful that it does not become swamped and thus incapable of making its debt repayments.

Corporate Finance is absolutely a juggling act. It must successfully balance ownership aspirations, potential, risk and returns, optimally considering an accommodation of the interests of both internal and external shareholders.

A 1930's Computer

I'll never forget the day that my brother, who runs up his own department in a major software company, came to my house with a box full of computer parts. He told me it was time that I got with the program and join the twenty century. He built this computer right in front of my eyes. I'm using it right now to write this article. It considered of spare parts he picked up from work. It's slow but it works for me. I have worked on-line using this "1930's" computer (his words) for years.

I did not have a clue on how to use this thing. So I made plenty of phone calls to my very patient brother. I was fast becoming a thorn in his side. I'm sure he asked himself more than once 'why in the world did I give him this computer'. But I quickly began to pick up on how to operate my fasinating new "toy".

I had the basics down. It was now time to get connected to the world. When I opened my first dial-up account I was so excited I could hardly contain myself. I was bothering everyone I knew with, 'Are you on-line? You have to check out this site! Hey what's your email address? ' I joined chat rooms and surfed around aimlessly. Then, like a bolt of lightning from cyber space it hit me!

I received a slice of spam in my email. The subject line jumped out at me like a revelation. It simply said, "Work from Home with Your Computer, Earn Big Money!" Something like that anyway. It was some so-called biz-op. Some get rich quick trick. It opened up a whole new world for me. No more hard labor. No more nine to five (it actually was more like nine to nine).

This was my focus now. Money making opportunities. My head was spinning from all the seemingly perfect opportunities out there. I jumped all over the place. From one opp to another. I joined every affiliate and mlm company I could find. I lost a lot of money. I got bruised, burned, and bit! But ... I learned a lot and never wave up!

I kept telling myself that if they could do it, so could I. I pressed forward. I got smarter. I looked for opportunities that were right for me. I learned to sift through all the hype and find the programs that I would be able to work. The important thing to note here is that I never wave up. I never quit. I fell flat on my face more times then I would like to remember. But I just got up, brushed myself off and kept going. I did not care what anyone said. I would not give up. I would make it happen.

Shakespeare wrote, "That has not half the power to harm me, as I have to be hurt."

Conrad Hilton said: "Success ... seems to be connected with action. Successful men keep moving.

This is how you make it to the end of the road to success.

Get hurt..Don't Quit!

Hit a stumbling block..Keep Moving!

So in the end, it's not the capital that you have to work with or the speed of your computer, it's the 'not quitting' that counts..I'm doing just fine with my '1930s' computer .....

Starting With Photo Editing Effects

1. Tinting the Image - A gerner effect makes colors appear cooler, thereby creating a vintage look that has a lot of impact on viewers. This is done by changing the color temperature of the image to make it look greener.

Tweak the contrast of your image, and adjust the slider that controls the overall tint. In general, image editors allow users to change the tint of images without having to work on specific areas of the image

2. Stylizing Action - What could be cooler than making an action photograph look more dynamic. You simply have to create duplicates of your original image and change the color channel so you will have a variety of color scales to work with. Predominantly green or blue are great for dynamic, stylized action photos. When the stylized image duplicates are placed side by side in a single layer, a good blurring effect is achieved.

3. B & W - For the fact that people are constantly bombarded by color, vintage styling remains important. When trying to emphasize the action that your subject is performing, a Black and White photo is effective. High contrast photos tend to undermphasize the background, so be sure to adjust the white balance and brightness so as to get the right balance of light and color your final product.

4. Pre-set Filters - Instagram and multiple mobile photo editing tools use pre-set filters to change the color temperature and contrast level of photos. Take advantage of your iPhone or Android device to take photos!

Being away from your PC or Mac should not hinder you from using available tools to express and create yourself. Neverheless, always remember to shot at the highest possible setting.

It's worth noting that you can remove pixels from an image but can not really add pixels to it once an image has been shot. That's why photographers like to shoot in the RAW format, knowing full well that it consumes a lot more space.

5. Sharpen Images - Digital sharpening through Photoshop and other similar software reduces or removes noise but also sacrifices some of the detail on your photos.

So, if you are ever going to sharpen your image, just do it on specific areas and not the whole image in order to preserve dramatic areas of expression. With too much sharpening, the realism and quality of your photo can be affected which deceivingly might not seem much.

The Advantages of a Desktop Computer

It used to be once upon a time that you never had a choice when it came to buying a computer; you just had to go for a large, bulky desktop model. Then the laptop was introduced but was unaffordable to buy for most people. However the laptop sells far more than a desktop today. This can pose a problem when thinking of buying a computer as you do not know which was better suited for your needs.

Well with that in mind I have written this article to maybe shed some light on which is the best option from these two computers.

A desktop computer may look quite big and bulky but they are also a lot cheaper than a laptop but can often be a lot better performers. If you want to buy a good laptop you will be hard pressed to find one for under $ 500. A good solid desktop computer on the other hand can cost much less than this figure.

If you plan to keep sensitive information on your computer then a desktop would probably be the safest option.

Laptops can be a very easy target for any would be thieves that may break into your house because they are so easy to carry. The same can not be said for the desktop computer. This could prove quite cumbersome when trying to steal it.

Another advantage the desktop has over the laptop is that it is very rare that you hear of anyone dropping their desktop and damaging it. The desktop is far too heavy and bulky for this to happen but a laptop is not.

There is also the fact that laptops because of their small size can often overheat with prolonged use. The desktop however has better ventilation and does not suffer from this problem.

Whichever you decide to buy always ensure that you buy it from a reputable source. Another option is that if you are very well clued upon computers you could build your own so that it meets all your needs.